- Format
- Written reading of one trial cohort
- Duration
- Three weeks
- Where
- Kuala Lumpur, with remote working sessions
- Fee basis
- From MYR 12,000
Plenty of wellness apps give a week or a month at no charge, then ask for a membership. The interesting part is not the conversion percentage in isolation. It is whether anyone completed a third meditation, a second full workout, or a fifth logged lunch before the card was requested.
We take one trial cohort — a single start week, one market — and read how the days were used. We mark people who opened the app on day one and day seven and nobody in between. We mark people who finished the sample yoga course and never met the library behind the paywall. We sit through the paywall ourselves, including the cancel path.
The written reading says what the trial taught, what it hid, and which day the ask would be less of a surprise. It will not recommend a price. Pricing a membership is your work; reading whether the trial earned the ask is ours.
Bring an export for that cohort with membership status, stripped of names and of any health values. Do not send us card-decline codes or identity documents.