- Format
- Written review plus three working sessions
- Duration
- Four to six weeks
- Where
- Kuala Lumpur studio, with remote sessions when travel does not help
- Fee basis
- Quoted after a scoping conversation; from MYR 18,000
Who this is for
Product leads, clinical advisors, and small owners who already have a live health or wellness app — a meditation membership, a home workout library, a sleep diary, or a food log — and who can no longer tell, from the charts they already keep, why people vanish after week two.
You should have someone who can explain the first-run, a way to export event counts without sending us clinical notes, and patience for a blunt written review. If the app is still a sketch on paper, wait until people can install it.
What you receive
A bound reading of the first month. It names the screens where return collapses, the reminders people dismiss, and the sessions they start but do not finish. It does not invent a new habit for your users. It describes the habit you already asked for, and whether the app supports that habit past the novelty of install week.
The last page is a short list of changes we would make in what order. You decide which ones to take. We do not stay to ship them unless you book a later working session.
Scope, included and left out
Included:
- A scoping conversation to agree which month, which market, and which event names we will trust
- A first-run walkthrough on a fresh install, in English and, when the build allows, in Bahasa Malaysia
- A reading of first-week and first-month return, session finish, and reminder opens
- Six to eight short interviews that you recruit (we send the questions; you hold the relationships)
- Three working sessions — kickoff, mid-point, and a read-aloud of the review
- The written review itself, in English
Left out:
- Building or rewriting the app
- Access to identifiable health records, sleep scores tied to named people, or meal photos
- A ranking of competitors
- Ongoing reporting after the review is delivered
- Court-ready expert testimony
Who does the work
Aisha Rahman leads the review. Lim Wei Jie reads the event taxonomy and the exports. Priya Nair sits the first-run and the interviews. You will not be handed a rotating cast.
How the weeks run
Week one is the first-run and the taxonomy. We install as a stranger would: permission prompts, empty states, the first session. We mark every event name that claims to mean “finished a workout,” “logged a meal,” or “completed a wind-down.” Names that mean two things get written down as a problem, not smoothed over.
Weeks two and three are the month itself. We read cohorts by week of install, not by lifetime averages. We look at people who finished night one of a sleep diary and never opened night two. We look at people who kept a seven-day meditation streak and then went quiet — the streak is often a costume.
Week four is interviews. We ask what the reminder felt like at 9 p.m. in Petaling Jaya after a long commute, whether Ramadan changed the “daily” promise, and whether the paywall arrived before anyone had a reason to stay.
The last stretch is the write-up and the read-aloud. You may disagree in the room. The document still says what we saw.
Duration and place
Four weeks if the exports are clean and interviews arrive on time. Six weeks if the event names are a thicket or if we need a second pass at the first-run after you change a permission screen mid-engagement.
Working sessions happen at Office 7, 76 Placeholder Avenue, Kuala Lumpur 00000, or on a video call when the people who need to be in the room are not in the city. The written review is delivered as a PDF and a printed copy if you collect it from the studio.
What you prepare
- A staging build or a test account that behaves like production
- An export of event counts for one recent month, stripped of names, emails, and health values
- A list of the screens you consider “the habit”
- Eight people willing to talk for twenty-five minutes, mixed between those who stayed and those who left
- One hour of a person who can explain why each permission exists
Do not send us heart-rate files, glucose readings, or meal photographs. We will send them back unread.
Constraints
We will not review an app that makes a medical claim we cannot sit beside — diagnosis, dosage, or emergency triage. Wellness is the brief. If your counsel is already arguing with a regulator, this is not the engagement.
We work in English. We will walk a Bahasa Malaysia first-run when the strings exist; we will not pretend to be a localisation house.
KL heat, monsoon rain, and shift work at the hospitals in Cheras are ordinary context here. If your “daily outdoor run” ignores that, the review will say so.
Fee
Quoted after the scoping conversation. Retention reviews of this shape start at MYR 18,000. Travel outside the Klang Valley, extra interview rounds, or a second market (for example Singapore alongside Malaysia) are priced as additions. The scoping conversation itself is not billed.
A deposit of forty percent holds the weeks. The rest is due when the written review is delivered.
Next step
Write to us with the name of the app, the habit it asks for, and the month that worries you. If the brief fits, we will offer two possible start weeks.