Client notes
Notes from people who sat the review
These are not scores. They are notes from teams who asked us to read a month, a first-run, or a trial — including one team that wished we had gone further.
They installed our sleep diary and refused Bluetooth. I had never watched the empty state that appears when a cautious person says no. The written review spent four pages on night one and only a paragraph on our twelve-week programme, which was the right proportion.
The trial-window reading showed that our free week of yoga was used as a sampler of five-minute clips. Almost nobody finished a forty-minute class before the paywall. We moved the ask to day ten. Membership still wobbles in rainy weeks; at least the ask now meets people who have sweated.
Priya’s first-run note was useful and a little narrow. She caught the motion permission that blocked our mat-free stretching set, but she did not sit with our physiotherapist, so two of her suggestions would have clashed with the recovery programme. We kept the permission change and ignored the rest. I would budget a second session with the clinician in the room.
Wei Jie crossed out half our food-log events because they were photographs. The lean plan we still use is a dull table: meal saved, meal skipped, reminder opened, returned on day three. Kitchen staff stopped asking why the old dashboard felt busy and empty at the same time.
The night-one sleep diary
A small team in Petaling Jaya had built a diary that wanted Bluetooth to a bedside light, notifications for “wind-down,” and a week of remembered bedtimes before it would show a card for tonight. First-night return looked acceptable if you counted people who allowed everything. Counted with refusals, night two was thin.
The retention review walked both paths. The “allow all” path felt like a hotel turndown. The refusal path felt like a locked guest book. Interviews — night-shift nurses among them — said they would not grant Bluetooth to an app they had met twenty minutes earlier.
The team kept the light for people who wanted it. They moved it behind a completed night. The written review is still on their wall, with a coffee ring on the page about reminder timing. We did not stay to ship the change.
A meditation membership during Ramadan
A regional meditation app asked us to read a trial cohort that overlapped with Ramadan in Malaysia. Their “daily sitting” reminder fired at 6 a.m. and 9 p.m. as if those hours were quiet. For fasting users, one of those hours was the opposite of quiet.
The reading did not tell them to pause the product. It told them the trial week they had chosen would misread that month, and that a second cohort after Hari Raya would be the fair comparison. They booked the second reading. The first document still stands as a record of a month they almost used as a verdict.